How Much Will a Dealership Come Down on Price on a New Car in the UK?

Factors Influencing Car Price Discounts

Vehicle Model and Demand

The make and model of the car you’re interested in play a crucial role in determining how much discount you might receive.

Popular models with high demand may have less room for negotiation, as they are likely to sell regardless of price.

On the other hand, less popular models or those nearing the end of their production cycle often come with better discounts.

If you’re considering specific models, you might want to check out our page on Toyota or check out our page on Audi for more details on popular options.

Dealership Location and Type

Where you buy your car can also impact the discount you’re offered.

Dealerships in urban areas may have higher overhead costs and may not be as flexible on price compared to their rural counterparts.

Additionally, franchise dealerships that represent major car manufacturers might have less wiggle room on pricing compared to independent dealers who can be more flexible.

To explore more about dealership options, contact us for advice on finding the best deals in your area.

Time of Year

Timing can significantly influence the discounts you’re offered.

The end of the financial year, or even the end of the month, can be a prime time for negotiating.

Dealerships often have sales targets to meet and may be more willing to offer substantial discounts to hit their quotas.

Similarly, end-of-season sales and model year changes can lead to attractive deals on outgoing models.

Manufacturer Incentives and Promotions

Dealerships often receive manufacturer incentives and promotions that can be passed on to buyers.

These can include cash rebates, low-interest financing offers, or special leasing terms.

Being aware of these promotions and how they impact the final price can give you a negotiating edge.

How Much Discount Can You Expect?

Average Discounts on New Cars in the UK

On average, discounts on new cars in the UK can range from 5% to 15% off the Manufacturer’s Suggested Retail Price (MSRP).

However, this can vary depending on the car’s make, model, and how long it has been on the dealership’s lot.

For example, luxury cars might have smaller discounts compared to more standard models.

Negotiation Tactics for Better Deals

Effective negotiation is key to securing the best possible deal.

Are you looking to buy a new used car? Contact us today and we can help you!